Sidorov Denis | My services

My areas of expertise

If you are interested in any service, contact me and I will tell you more about the work process and end result.

And if you need a service for consulting or creating, developing and promoting your personal brand, product or corporate brand, blog, channel or media project - contact me or fill out the form and I will be happy to discuss and work with you on your task.

Consultancy

1

Personalized couching

Project consulting for tasks and goals

Complimentary consultation

Outsource marketing

Personal consultation

90-120 minutes
understand your goals and objectives
discuss solution concepts in detail
we will define your goals step-by-step so that you have a clear plan of action that is tailored to your circumstances and capabilities.

from 5 consultations
strategic review of project goals and objectives
briefing of the team to implement the strategy
monitoring implementation at all important points of the project
assistance in starting and analyzing project milestones

from 7-10 consultations
define global goals and development vector
we will choose a training plan to suit the conditions and goals
all training will be accompanied by theory and practice
all exercises will be accompanied by feedback

setting objectives in line with company goals
briefing of the team to implement the strategy
monitoring implementation at all important points of the project
assistance in launching and analyzing project phases
development of marketing, brand, communications, pr/smm strategies, as well as control over their implementation.
including audience analysis, competitor analysis and other tasks related to marketing strategy implementation.

2

1

3

4

5

30-45 minutes
get acquainted
discuss goals, and current state of affairs
discuss global concepts for achieving goals

Concepting and strategies

2

Analyzing the current situation
Study of competitors and market trends
Defining objectives
Defining target audience
Development of a competitive selling proposition and positioning
Development of promotion strategy through various marketing channels, taking into account budgets and deadlines for implementation
Author's supervision of implementation and monitoring of results

Communication strategy

SMM-strategy

Marketing strategy

New business strategy

Brand-strategy

Analyzing the current situation
Study of competitors and market trends
Target audience analysis
Development of brand positioning and attributes
Development of verbal and visual identity concepts
Development of communication meanings
Brand book development
Author's supervision of implementation and monitoring of results

Analyzing target audience and competitors
Selecting a social media platform
Developing a content plan, highlites and rubrics
Developing unique attributes and profile design
Development of content funnels in social networks
Development of feedback scripts in direct
Development of scripts, warm-ups and launches
Development of media kit and press kit
Development of advertising campaigns with publishers and bloggers
Author's supervision of implementation and monitoring of results

Analyzing the communication environment
Identification and segmentation of the target audience
Selection of communication channels
Development of Big Idea and communication meanings
Development of content funnels and landing pages
Development of infoprovods and leadmagnets
Interaction with media and publics
Development of media plan with KPI and cost calculations
Development of briefs for executors
Author's supervision of implementation and monitoring of results

Analyzing the current situation of the company
Competitor analysis
Analyzing trends and audience demand
Analyzing technological capacities
Analyzing the financial model and resources
Developing a plan to develop and promote new services or products with production and customer service in mind
Decomposition of plans into production, launch, test and development timings

2

1

3

4

5

Ad / PR-campaign

Analyzing the communication environment
Identifying the target audience
Selection of communication channels
Developing a creative concept for the campaign
Advertising content development
Development of media plan with KPI and cost calculations
Selection and briefing of executors
Author's supervision of implementation and monitoring of results

6

Creative services

3

Media kit & Presentation

Targeting Ads

Corporative website

Lead magnet

Brand Identity

Logotype

Influenccers

eCommerce

Chat-bot

Brandbook

3

2

1

4

14

11

8

15

12

9

Performance Ads

Landing

13

10

Product packaging

5

Copywriting

6

Social media content

7

— All services include compact analysis of the current state, audience analysis, competitor analysis, analysis of placement and promotion channels, solution concepts, production of the selected concept, analytics of the result and concepts for further development.

— All work on these services is carried out with my active strategic participation and control of the result, and in the process of technical realization my team or the client's team can be involved.

Producing media projects

4

Specialproject

9

Brand media

Analysis of the current situation and study of competitors.
Determination of the target audience.
Development of creative concepts.
Development of positioning and unique offer.
Creation of content plan.
Development of verbal and visual attributes, communication meanings.
Development of promotion strategy through various marketing channels with consideration of budgets and terms for realization.
Selection of platforms and sites for publication.
Development and publication of content.

10

4

1

6

5

2

3

8

7

Webinar

Game

Expert blog

Show

Thematic public

Podcast

Club

Courses

Interaction with audience (feedback, comments, questions).
Interaction with media (if necessary).
Directing and technical details (for games, online courses, webinars, etc.).
Event planning and execution (events, shows).
Media whale development
Development of advertising inventory.
Development of monetization strategy.
Monitoring of results and reporting systems.
Searching and briefing of performers.
Analyzing metrics and effectiveness of the content project.
Setting up content production.

Media couching

5

Analyzing the client's personal goals and needs.
Developing a personal brand strategy
Training in storytelling
Training and practical tasks
Working on image and image.
Support and motivation.
Analysis and correction of strategy.
Development of personal skills.

Publications in mass media

Content-plan, workshop

Personal brand, storytelling

Video-profile, website

Networking, press-kit

Analyzing the current level of skills in networking.
Training in the basics of networking.
Developing a networking strategy.
Creating a personal press kit.
Training in networking.
Training in creating a professional image.
Development of communication skills.

Analyzing current content and its effectiveness.
Defining the goals of the content plan.
Development of smm-strategy and content plan.
Creating a matrix and calendar of publications.
Selection of content formats.
Selecting a rubricator for content topics.
Taking into account the target audience and its interests.
Interaction with other marketing channels.
Development of scripts and unique content attributes
Teaching the technical basics and design of social networks
Analyzing the results and adjusting the strategy.

Analysis of current skill level
Training in the basics of public speaking
Training in media relations techniques
Developing a media relations strategy
Preparing for interviews and commentary
Training in creating press releases and other media materials -
Practical application of knowledge and skills

Analyzing current resume and self-presentation.
Determining the goals and target audience of the presentation.
Development of presentation concept and video business card.
Creating content for presentation, resume and website.
Preparing for the recording of the video business card (styling, makeup, clothing).
Teaching skills of confident performance in front of the camera.
Montage and processing of video materials to create a professional video business card.
Testing and correction of the presentation.
Training in promotion methods.
Training in the basics of the platform for creating a website.
Integration with social networks.
Training in analyzing the effectiveness of the site.
Analyzing and correcting the results.

2

1

3

4

5

Send a consultation request

All consultations are online with video recording of the meeting via Zoom or Google Meet.

After each meeting, I send you a meeting outline, a video file and an audio file of the consultation recording, so that it is convenient to re-listen, review or recall the meeting based on the points from the outline.

The meeting is scheduled in advance by mutual agreement with a date and time convenient for both parties. After we decide on the date and time of the meeting, I will send a link to Zoom, and remind you again of the meeting one hour in advance.

Before a full-blown consultation, I recommend having a free first meeting first to get to know each other. But we can also combine them if we agree in advance.

During the consultation, I take a close look at your situation and goals, and in response, I select strategies, concepts, tools and solutions based on your conditions and resources.

During the consultation, I try to offer several ways to achieve the goal, as well as several concepts of strategy implementation to choose from.

I discuss all concepts in as much depth as I have time or number of consultations, or work through the most appropriate one (or two) concepts.

Additional consultations will allow to analyze each branch of the strategy in more detail, or to work out additional concepts for solving your problems.