PROPAGANDA
Rebranding concept for one of the oldest nightclubs in Moscow, which can rightfully be considered a peer of the capital's club culture.

Propaganda

Every day the club hosts thematic series of parties with different electronic music: from soul to techno with exclusive DJs, high-quality sound system and underground atmosphere.

Seven days a week the most diverse audience gathers here: from those who have already got used to come here since the end of the 90s, to young people who are just starting to fall in love with electronic music and get acquainted with club life.

And in the daylight hours the club turns into an equally famous café with European cuisine and democratic business lunches.

Brief

Develop a logo and a unified visual communication system, taking into account their use on advertising posters and on various media at all points of contact in the digital and offline environment.

To communicate the club's positioning as a legendary guide to club life with a professional approach to the selection of electronic music representatives and musical content in its space.
The project was defended at Wordshop Academy
in front of an expert industry jury
and was published in one of the main industry media resources, Adindex.ru.
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