A modern and fast-growing Russian transport company with a unique approach of progressive logistics and extraordinary solutions for transporting any cargo worldwide.

Our team was required to develop a full-fledged branding of the company, with the help of which it would be possible to convey to the target audience the accumulated experience of the company's experts and non-standard approach in services, as a collection of non-standard solutions and in-depth analytics with point calculations, with the help of which Smartlog helps its clients to realise logistics of any complexity more efficiently. As well as reflecting the progressive outlook and dynamism of the company's development.

1. Development of brand strategy.
2. Logo development.
3. Development of corporate style.
4. Development of slogan and communication messages.
5. Development of brand book.
6. Development of corporate and personal business cards.
7. Development of corporate documentation templates.
8. Development of corporate souvenirs.
9. Development of the company presentation.
10. Development of holiday cards.
11. Development of design of social networks of the company.
12. Development of the company's corporate website in Russian and English.

The brand strategy and visual style was based on the idea of crossing the accumulated "collection of non-standard solutions", visualisation of analytical work in the form of graphs, and a multi-coloured solution with different-sized elements.

This concept was also reflected in the lettering of the logo to emphasise the diversity of solutions and the dynamism of the company.