Consultation appointment
If you have a backlog of questions about developing, promoting or monetizing your expertise or your product/service/company and you want to figure it all out quickly, but you need help, strategic hints or creative ideas from the outside — I'd be happy to help you build a personal strategic step-by-step action plan to solve your challenges.
After submitting the form, I will contact you with details and date/time of the consultation.
Only Cashmere
Brand strategy development,
visual identity system and brand book
for an online shop of 100% cashmere clothing.
visual identity system and brand book
for an online shop of 100% cashmere clothing.
Only Cashmere
A brand of clothing and home products made of 100% natural cashmere. The products are exclusively selected at Mongolian cashmere factories, and some are made according to author's moulds. The brand's catalogue includes men's, women's and children's collection with outerwear and underwear, as well as various accessories.
Cashmere
This is the fine hair and down of Kashmir goats, which are grazed in the Mongolian valleys and foothills and are carefully combed out by hand once a year in spring during the moulting season. After chemical treatment, the harvested material is then hand-woven into various products. In this way, the material retains its natural warmth, resistance and hypoallergenicity.
Brief
- Develop brand positioning and development strategy;
- finalise the logo for various corporate, logistics and product carriers;
- develop a unified brand identification system for all media and communication channels, including a slogan;
- develop a product catalogue and the concept of brand content design in social networks.
- finalise the logo for various corporate, logistics and product carriers;
- develop a unified brand identification system for all media and communication channels, including a slogan;
- develop a product catalogue and the concept of brand content design in social networks.
Solution
On the Russian clothing market, cashmere selection is represented by several offline chain shops and a number of ambiguously differentiated online shops, most of which sell other types of wool together with cashmere, thus trying to meet the demand of the widest possible consumer audience.
But because of this, the market has started to look impersonal, in the form of a large catalogue with a filter for the direct purpose of the products, without service and assistance in choosing clothes. While cashmere is not a simple material that requires a lot of attention and care, which affects its cost.
That is why we decided to create a brand "advisor" on the choice, wearing, care and various possibilities of combining cashmere garments in different life situations, and reflected the positioning in the style and visual communications of the brand. Thus a "talking goat's head" was created to broadcast various promotions, news and style tips, and there was an additional symbol of a "goat's wool heart quote" on the logo, which complements the tips and conveys the brand's care for customers. At the same time, they developed a system of interaction between the elements of the style, which, like a jigsaw puzzle, is easy to assemble for different communication tasks.
But because of this, the market has started to look impersonal, in the form of a large catalogue with a filter for the direct purpose of the products, without service and assistance in choosing clothes. While cashmere is not a simple material that requires a lot of attention and care, which affects its cost.
That is why we decided to create a brand "advisor" on the choice, wearing, care and various possibilities of combining cashmere garments in different life situations, and reflected the positioning in the style and visual communications of the brand. Thus a "talking goat's head" was created to broadcast various promotions, news and style tips, and there was an additional symbol of a "goat's wool heart quote" on the logo, which complements the tips and conveys the brand's care for customers. At the same time, they developed a system of interaction between the elements of the style, which, like a jigsaw puzzle, is easy to assemble for different communication tasks.
Thank you to the team for working together. It s exactly the case when customer and contractor understand each other from half a word. The guys hit the target exactly! And if on one or other point in the target is not hit from the first sight, then they refine and create so that your emotions are only delight! The guys put their soul into their work, into each of their projects. The format of work - meetings at convenient time for everyone, online meetings, after each meeting the results, or as I call it in the old way - "minutes" of the meeting. Rare, I guess, but there were no controversial points that could cause negative emotions (given that I m a capricious person). I m not stopping at one project, I have new ideas that I plan to implement together with the team! Thank you for loyalty, creativity and results! I wish the team a powerful development!
Ekaterina Karyukina,
brand founder Only Cashmere
Ekaterina Karyukina,
brand founder Only Cashmere
Working with the Only Cashmere brand was very pleasant and interesting from the very beginning. I like it when the client is interested in the result, when business is not just a job for him, but something more. It s something he s genuinely passionate about, something he loves with all his soul. Another important aspect of successful co-operation is to be open to experimentation, the desire to create something new and not be afraid to make unconventional decisions. There were many tasks, simple and complex, but when there is mutual understanding and a common vision of the result to be achieved, the work becomes much easier and more interesting. This is exactly what happened with the Only Cashmere brand.
Elena Simonova,
lead designer
Elena Simonova,
lead designer
Other cases
