He is a highly specialised and sought-after photographer who has been repeatedly recognised by industry and news publications, working in fashion, brand and private photography, and has been teaching the craft of photography in his own studio since 2008.

Develop a concise logo with conservative lettering and a unified visual communication system, taking into account the use of application on photos of different layout, size and background.

Develop a recognisable author label for the photographs, given the difficulty of controlling the background and size of the photograph, while maintaining the main focus on the photograph without vividly drawing attention to the label, which is important but secondary.

To maintain the positioning of the photographer, through corporate identity, as a professional with extensive experience working with fashion models, in advertising photography of various brands.